New CityEdge Course on Social Entrepreneurship Coming to MMC
Designed by Assistant Professor of Marketing Lennay Chapman, the course will instruct students about business models that put social change at the heart of the business mission. Through case studies, students gain a broad and critical perspective of the many forms social entrepreneurship can take. Students also examine the ethical challenges that can arise when deciding how to deliver social value.
Through the exploration of social and environmental issues, both in New York City and outside of it, students gain an awareness of the challenges facing society today. Students also practice developing ideas for sustainable business ventures that directly address social or environmental problems.
“Many of our students have a strong interest in entrepreneurship, and an equally strong desire to enact social change,” says Professor Chapman. “We are thrilled to offer a 300-level course that unifies these two domains and supports students in their continued development as entrepreneurs.”