- <div class="hero" style="background-image: url(/live/image/gid/95/width/1900/height/480/crop/1/10783_398a1610.rev.1453904048.jpg)"><div class="hero__container hero__container--flex"><h1 class="hero__title">Media and Arts Management Concentration</h1></div><div class="hero__extra"><a href="/live/image/gid/95/width/1900/height/480/crop/1/10783_398a1610.jpg" class="hero__about" title="Dance student in the studio" data-minimodal="true" data-minimodal-rootclass="minimodal--alt" data-minimodal-caption="Dance student in the studio"><span class="svg svg--plus hero__about__icon"><svg data-xmlns="http://www.w3.org/2000/svg" viewBox="0 0 33 33"><path d="M33 15v3H18v15h-3V18H0v-3h15V0h3v15z"/></svg></span>About this image</a></div></div>
Take in performances, meet with company directors, and complete challenging internships at organizations ranging from the small and experimental to iconic Broadway theatres. In the Media and Arts Management concentration, you’ll build a strong business foundation, and outside of the classroom, you’ll learn through experience what it takes to keep the arts alive.
Why Study Media and Arts Management at MMC?
Our location in the international cultural hub that is New York City, gives you the perfect backdrop to explore art, theatre, music, or dance while applying business principles. Our students have interned at Broadway theatres and art institutions. Graduates from MMC’s Media and Arts Management program have obtained positions in storied corporations such as Viacom CBS, NBC Universal, and Sony MusicCorp., or have gone on to set up and manage their own music bands and private ventures.
What You Will Learn
- You’ll learn foundational principles and skills across business disciplines, including: Accounting, Marketing, Organizational Behavior, Strategic Management, Information Technology
- As a Business BA student with a concentration in Media and Arts Management, you’ll graduate with: critical thinking skills, problem-solving creativity, cultural awareness, and a global perspective.
- You’ll explore topics of interest in-depth in media and arts management: Fundraising and Marketing for the Arts, Digital Marketing, Business and the Visual Arts, Visual Merchandising, The Business of Music, The Business of Broadway, History & Mission of Arts Institutions
MMC’s academics provided a rare education on how business and art intersect, and my learned ability to measure that balance has proven invaluable to my career.Katie Hay ’15
Class of 2015, Business Major with a concentration in Media and Arts Management
I’ve always wanted to combine my love of music with my interest in business and my studies at MMC support that. As an aspiring jazz singer, musicianship classes are important to help hone-in on my craft, and business classes make me a well-rounded artist because they provide me with tools to be more independent and make informed decisions behind the scenes of making music.Paloma Brooks ’21
Not only did I start to find myself and carve my path, but MMC and my professors were extremely supportive of me and my career. Being a singer/songwriter and performer my whole life, I was able to go on nationwide tours during the semester as my professors thought it would help me develop my professional skills.Taylor Tote’ 21
My major in Business, along with my concentration in Media and Arts Management, was the perfect fit for me and really allowed me to pursue opportunities that fuel both my passion for the arts and my desire to be a leader in the arts industry in NYC.Christina McDonald ’15
Class of 2015, B.A. in Business with a concentration in Media and Arts Management, Minor in Philosophy
MMC helped me become who I am today, and for that I am truly grateful. I am thankful to have had such helpful and caring advisors and professors who helped facilitate my education. I am also thankful to all of my peers, some of whom have become my lifelong friends. Thanks to MMC, I feel prepared and excited to find a career for myself.Raeland La ’21
Class of 2021 B.A. Business with a concentration in Media & Arts Management
Our Business major program with a concentration in media and arts management gives you real-world experience in the industries that power NYC—arts, theatre, music, media, nonprofits, and the business of entertainment. So you’ll be ready to hit the ground running after you graduate. Below are just a few of the roles and places alumni of this program have landed.
Bring It to the Runway
The business department and the Fashion Marketing Student Association host an annual fashion show. The 2019 show was produced alongside the Asian Students Association and it celebrated and honored the wide range of cultures in our campus community.