- <div class="hero" style="background-image: url(/live/image/gid/4/width/1600/height/480/crop/1/25430_Campus_Student_1_1.rev.1625064765.jpg)"><div class="hero__container hero__container--flex"><h1 class="hero__title">Business Major</h1></div><div class="hero__extra"><a href="/live/image/gid/4/width/1600/height/480/crop/1/25430_Campus_Student_1_1.jpg" class="hero__about" title="East 71st Street between 2nd and 3rd avenues. There’s no place like our Upper East Side home." data-minimodal="true" data-minimodal-rootclass="minimodal--alt" data-minimodal-caption="East 71st Street between 2nd and 3rd avenues. There’s no place like our Upper East Side home."><span class="svg svg--plus hero__about__icon"><svg data-xmlns="http://www.w3.org/2000/svg" viewBox="0 0 33 33"><path d="M33 15v3H18v15h-3V18H0v-3h15V0h3v15z"/></svg></span>About this image</a></div></div>
When you study business, you’ll look far beyond numbers and spreadsheets. You’ll understand how we keep our favorite organizations and industries thriving. Learn what makes a business prosper—for the people who power it, and for the greater good.
Why Study Business at MMC?
We designed our Business program especially for students who want to combine other interests—art, design, performance, fashion, or social good—with entrepreneurial skills and savvy. Our six unique concentrations make the program highly customizable. You’ll prepare for a range of careers, from theatre and nonprofit administration to marketing management and human resources. You might even start your own business.
What You Will Learn
You’ll learn foundational principles and skills across business disciplines, including:
- Organizational Behavior
- Strategic Management
- Information Technology
As a Business student, you’ll graduate with: critical thinking skills, problem-solving creativity, cultural awareness, and a growth mindset. You’ll explore topics of interest in-depth in your chosen concentration:
- Advertising and Promotion
- Fashion Marketing
- Media and Arts Management
- Social Entrepreneurship
Advertising and Promotion
In this concentration, you’ll learn how to create messages to reach different types of customers. Study methods like advertising, personal selling, and digital marketing. You’ll gain the latest industry knowledge as you complete Google AdWords and Hubspot Inbound Marketing certifications.
Learn how businesses and countries make decisions in our globally-focused Economics concentration. Understand how those decisions affect consumers and citizens. Study the economies of Latin America, Europe, the Americas, or Asia, or focus more broadly on comparative economics.
This business-focused concentration will prepare you to understand the complexities of the fashion industry. Learn how to develop, market, and distribute fashion products to the right consumer, and how to establish a socially responsible and sustainable business. Your experience will be enriched by guest speakers, field visits to companies, and events.
For many, studying leadership is about learning what it takes to be an effective manager. You’ll learn that in our Leadership concentration, and you’ll also explore the responsibilities corporations and managers have —to their employees, customers, communities, and the environment.
Media and Arts Management
Take in performances, meet with company directors, and complete challenging internships at organizations ranging from the small and experimental to iconic Broadway theatres. In class, you’ll build a strong business foundation, and outside of the classroom,you’ll learn through experience what it takes to keep the arts alive.
This hands-on program will teach you to use the technological, creative, and financial resources at your disposal to start your own social enterprise. With the guidance of professors and local investors, you’ll create and develop a business plan that you can turn into a viable career while helping local communities.
I cannot imagine a better start in this industry anywhere else, and I’m excited to see what doors will open for me as soon as I complete my internship at FOX5.Steven Lu ’20
Marymount provided me with an excellent cornerstone for my artistic endeavors, and business aspirations. The business faculty transcended the confines of the classroom setting and became cherished mentors long after I graduated.Douglas Makuta ’12
Class of 2012, B.A. in Business with a concentration in Media and Arts Management
I’ve always wanted to combine my love of music with my interest in business and my studies at MMC support that. As an aspiring jazz singer, musicianship classes are important to help hone-in on my craft, and business classes make me a well-rounded artist because they provide me with tools to be more independent and make informed decisions behind the scenes of making music.Paloma Brooks ’21
Our Business major program gives you real-world experience in the industries that power NYC—arts, media, nonprofits, fashion, finance, and more. So you’ll be ready to hit the ground running after you graduate. Below are just a few of the roles and places alumni of this program have landed.
Bring It to the Runway
The business department and the Fashion Marketing Student Association host an annual fashion show. A recent show was produced alongside the Asian Students Association and it celebrated and honored the wide range of cultures in our campus community.