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Lorraine Martinez-Novoa

Assistant Professor of Marketing
  • Lorraine Martinez-Novoa, Assistant Professor of Marketing
    Lorraine Martinez-Novoa, Assistant Professor of Marketing

Lorraine M. Martínez-Novoa, Assistant Professor of Marketing, earned a Ph.D. in Consumer, Apparel, and Retail Studies at The University of North Carolina at Greensboro’s Bryan School of Business and Economics. She also holds an MBA in Marketing and a BA in Public Communication with emphasis in Public Relations and Advertising both from the University of Puerto Rico, Rio Piedras Campus. 

As a doctoral student and senior teaching assistant at the University of North Carolina at Greensboro, Lorraine was honored with the Outstanding Graduate Teaching Assistant award. Her research interests include the social psychological aspects of dress, negative aspects of consumption, and Hispanics/Latinos consumption practices.

Before joining Marymount, Lorraine taught courses such as Survey of History Costume, Social Psychology of Dress, and Internship in Consumer, Apparel, and Retail Studies, and did consulting for a market research firm. Presently,  Lorraine will be teaching the Business of Fashion, Marketing Research, and International Marketing.

Title/Position

Assistant Professor of Marketing

Department

Business

Email

lmartinez-novoa@mmm.edu

Phone

621

Degree(s)

 Ph.D. in Consumer, Apparel, and Retail Studies fromThe University of North Carolina at Greensboro’s Bryan School of Business and Economics.

MBA in Marketing and a BA in Public Communication with emphasis in Public Relations and Advertising both from the University of Puerto Rico, Rio Piedras Campus. 

Research

Her research interests include the social psychological aspects of dress, negative aspects of consumption, and Hispanics/Latinos consumption practices.

Teaching

Before joining Marymount, Lorraine taught courses such as Survey of History Costume, Social Psychology of Dress, and Internship in Consumer, Apparel, and Retail Studies. Presently,  Lorraine will be teaching the Business of Fashion, Marketing Research, and International Marketing.

Professional Experience

Consulting for a Market Research firm

Location

Carson Hall 517