Our general track in Communications Arts offers students a number of different opportunities to learn about communications from a multitude of perspectives.
PUBLIC RELATIONS AND ADVERTISING, PROMOTIONAL COMMUNICATION
Students interested in PR can take classes in both the Communication and the Business Departments. Students who take courses in PR and Advertising at MMC will:
- Learn practical skills while receiving a rich, broad-based liberal arts education.
- Take production classes to learn web and video skills to enhance the skill-set for potential employees.
- Learn to apply creativity and analysis to provide flexibility in the workforce.
- Learn how to communicate effectively in a competitive job environment.
- Receive deep understanding of PR and advertising industries that can apply to a wide range of related fields.
- Receive exposure to courses that teach how to effectively create, and respond to, messages in a wide variety of organizational contexts, including: advertising, marketing, public relations, healthcare, human resources, public affairs, training and development, hospitality, personnel recruiting, fundraising, and publicity management.
Internship opportunities span across a variety of fields, including marketing agencies, ad agencies, special events organizations, development, and fundraising.
FILM AND TELEVISION STUDIES, MEDIA INDUSTRIES, BROADCASTING, DIGITAL TECHNOLOGY
Students with an interest in film and television studies will have the opportunity to:
- Study film history and theory.
- Learn how to critique media.
- Explore the impact of global communication.
Alumni in this area build careers in the industry (rather than the creative) side of media industries. They often enter the television industry, jobs in global industries, become media activists.
HEALTH COMMUNICATION/ORGANIZATIONAL COMMUNICATION
Students in this area are interested in careers in the communication industry within the growing health sector, jobs in human resources, and corporate communication. Students with this interest may take courses that will help make them effective leaders within communication industries. Students have the option to take classes to develop technological skills that will increases their marketability when developing their careers.
REQUIREMENTS FOR A B.A. IN COMMUNICATION ARTS
General Education: 42 Credits
Major: 45 Credits
Elective Credits: 33 Credits
|COMM 104 Interpersonal Communication||3|
|COMM 107 Principles and Theories of Communication||3|
|COMM/JOUR 112 Storytelling Across Media||3|
|COMM 131 Introduction to Cinema Studies||3|
|COMM 230 Cultural History of Media||3|
|COMM 236 Public Speaking and Debate in the Digital Age||3|
|COMM 250 Organizational Communication||3|
COMM 308 Special Topics in Communication
COMM 450 Research Seminar
Students may choose to select 6 additional elective courses from the column immediately below or, alternately choose to focus their elective credits by following the Creative Media Concentration.
|Select an additional 6 courses. Please note that 4 of the 6 courses MUST be at the 300 level or higher:|
|COMM 216 Digital Sound Workshop||3|
|COMM 218 Public Relations and Strategic Communication||3|
|COMM 222 TV Studio||3|
|COMM 225 New Media Techniques||3|
|COMM 227 Styles and Genres in Cinema and Television||3|
|COMM 232 Advertising||3|
|COMM 233 Video Field Production||3|
|COMM 299 Internship||3|
|COMM 304 Global Media Studies||3|
|COMM 305 Race, Class, and Gender in Media||3|
|COMM 306 Advertising & Society||3|
|COMM 312 Digital Cultures||3|
|COMM 314 Persuasion||3|
|COMM 316 Intercultural Communication||3|
|COMM 320 The American Television Industry||3|
COMM 322 Writing for Television
|COMM 325 Interactive Media||3|
|COMM 326 Producing for Creative Media||3|
|COMM 328 Special Topics in Film & Literature||3|
|COMM 330 Film and History||3|
|COMM 331 Small Group Communication||3|
|COMM 333 Fashion, Media, and Culture||3|
|COMM 335 Music as Media||3|
|COMM 344 Advocacy & Social Movements||3|
|COMM 347 Integrated Media||3|
|COMM 349 Projects in Digital Sound||3|
|COMM 352 Emerging Technologies and Ethical Practices||3|
COMM 353 Screenplay Writing
|COMM 357 Contemporary World Cinema||3|
|COMM 359 Directing Video||3|
|COMM 391 Gender, Sexuality, & Media||3|
|COMM 395 Media, Law, & Ethics||3|